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Having become, between the 1980s and 1990s, an icon of accessible and unconventional style, the Swiss brand Swatch developed a bold and innovative advertising campaign for its Spring/Summer 1995 collection. The campaign was designed to showcase, among others, watches like Hot Stuff, in which the strap takes the shape of a devil’s horns and tail.
Created with a youthful and playful spirit, the year’s visual communication stands out for its ability to transform the watch from a simple functional object into a true marker of identity. The subjects of the advertisements, captured by Carlo Orsi, embody an ideal of lightness and freedom, in tune with new forms of individual expression.
Having become, between the 1980s and 1990s, an icon of accessible and unconventional style, the Swiss brand Swatch developed a bold and innovative advertising campaign for its Spring/Summer 1995 collection. The campaign was designed to showcase, among others, watches like Hot Stuff, in which the strap takes the shape of a devil’s horns and tail.
Created with a youthful and playful spirit, the year’s visual communication stands out for its ability to transform the watch from a simple functional object into a true marker of identity. The subjects of the advertisements, captured by Carlo Orsi, embody an ideal of lightness and freedom, in tune with new forms of individual expression.
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